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COMMERCIAL DRINKS SHOW
September 11, 2017 @ 10:00 am - September 14, 2017 @ 5:00 pm
SHOWCASING CRAFT, ARTISAN AND QUALITY: AUSTRALIA GETS A NEW EVENT DEDICATED TO THE ON-PREMISE LIQUOR INDUSTRY
From the team behind the nation’s largest and most respected food trade event, Fine Food Australia, comes an event dedicated solely to Australia’s $16 billion on-premise liquor industry, Commercial Drinks. Launching in Sydney this September, and co-located with Fine Food Australia, Commercial Drinks will provide licensed hospitality operators the opportunity to browse and taste a range of high quality liquor products, and refine drinks lists to make them more profitable.
Higher discretionary household income and changes in perceptions of health and wellbeing have recently shifted consumers towards spending more on alcoholic drinks, whilst actually drinking less. Overall market value has increased by 1.5% despite a 0.6% decline in quantity consumed. This shift has led to increased competition in the hospitality market, with operators wrestling for loyal and repeat customers. Quality and character are now more crucial than ever to business success and Commercial Drinks will be the perfect destination to discover unique tastes from the best suppliers.
On show at Commercial Drinks will be over 50 brewers, distillers, wineries, distributors, wholesalers, importers and exporters, with a focus on unique tastes from craft and artisan producers. Licensed businesses with an interest in discovering new products, including bars, pubs, clubs, restaurants, licensed cafes, caterers, hotels and accommodation, will be invited to attend. The co-location of Commercial Drinks with Fine Food Australia also means trade visitors have one destination to find all of their food, beverage, equipment, technology and fit-out needs.
Commercial Drinks will also put on a four day programme of business sessions, at the Winterhalter Speak Easy Stage. The educational programme will focus on trends in drinking out, the business behind building profitable menus, and issues affecting the industry. The Australian Liquor Marketers Networking Lounge will provide a space on the show floor for visitors and exhibitors to connect and do business.
Industry renowned ‘Beer Diva’ Kirrily Waldhorn has come on board as Commercial Drinks’ Beer Partner, and says of the event’s relevance and importance, “Australia’s craft beer landscape is becoming increasingly competitive. The key to the growth of our industry is developing long-term, sustainable relationships with trade, across a wide range of channels.” Respected wine marketer, David Messum, from Just The Drop, is also contributing expertise on the wine industry for Commercial Drinks.
Commercial Drinks is sure to be a unique and enriching experience for anyone in the on-premise liquor industry looking to grow or improve the way they do business.
COMMERCIAL DRINKS ANNOUNCES EDUCATION PARTNERSHIPS WITH LIQUOR INDUSTRY LEADERS
Commercial Drinks, Australia’s newest and most exciting on-premise liquor industry event, has confirmed a lineup of industry authorities to help curate a rich educational program to take place on the Winterhalter Speakeasy Stage.
Finalising the selection of drinks industry insiders, Nigel Weisbaum of Archie Rose Distilling Co. has just been appointed the official Spirits Ambassador for Commercial Drinks. He joins already appointed Commercial Drinks Beer Partner Kirrily Waldhorn (of The Beer Diva) and Drinks Education Curator David Messum (of consultancy Just the Drop).
The trio of experts has been tasked with crafting an educational program that covers the most pertinent issues and challenges faced by bars, clubs, restaurants, cafes and any other business licensed to serve alcohol on-premise. The insight that these industry leaders bring to Commercial Drinks creates an exceptional opportunity for visitors to acquire immediately actionable learnings and take-aways that span a broad range of issues including, drinks list profitability, pairing drinks with food, how to get the best out of staff and the pros and cons of supplier contracts.
The Commercial Drinks exhibition and the education on offer come to the market at a crucial time for the liquor industry, as consumers move towards drinking less, but are spending more with the expectation of higher quality. It’s now more important than ever for businesses to inject unique character to their drinks offerings in order to differentiate themselves in a competitive environment, whilst also remaining profitable. Commercial Drinks will provide the ultimate opportunity to learn how to respond to and capitalise on this trend.
The full Winterhalter Speakeasy Stage educational program will be announced shortly.
Over 3,000 on-premise liquor buyers are expected to visit Commercial Drinks, not only to browse premium beer, spirits and wine brands from nearly 60 exhibitors, but also to gain new ideas that will help them improve the way they do business. Taking place over four days at the newly built ICC in Sydney, the show is co-located with Fine Food Australia, the country’s leading event for the food industry.
When: 11 – 14 September 2017
Where: International Convention Centre Sydney, Darling Harbour
Registration: Registration opens in March 2017
Commercial Drinks and Fine Food Australia are strictly trade only events. Children are not permitted.