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CAN IT

by / Comments Off on CAN IT / 60 View / May 1, 2018

IT’S been tried before, but with technological advances and changing tastes, wine in a can is back in focus.
“Wine in can is, of course, not new, but we think we have brought a new level of dedication to bringing dry, varietal bottle-quality table wine to a can – plus some cool labels,” says Fourth Wave Wines’ Nick Crampton.
Fourth Wave recently launched a full range of tinned wines through 1300 BWS and over 200 Dan Murphy stores nationally. Crampton points to value and flexibility as two major reasons for sampling canned wine – you can get one-third of a bottle of wine for one-third of the price, which is not remotely possible in commercial small glass bottles, and cans are versatile for using outdoors and when travelling. “And, as per craft beer, the can is an excellent vessel to store wine – chilling faster, avoiding light strike or taint and packing more effectively plus with the Vinsafe patent over two years of shelf life,” Crampton says. “Consumers want to drink better but less and the can is perfect for this – just the amount you want and no temptation to drink more that an open bottle brings.” The Take it to the Grave Pinot Noir and Shiraz, Hootenanny Sauvignon Blanc have a $7 shelf price per 250ml and Le Chat Noir Rosé, Mascareri Prosecco and Elephant in the Room Chardonnay and Pinot Noir a $6 shelf price per 250ml.