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CREATING A LEGACY

by / Comments Off on CREATING A LEGACY / 21 View / July 1, 2019

TAYLORS’ new $1000 a bottle The Legacy 2014, unveiled in April, contains interesting innovations.
A unique, three-pronged sculpture encases the wine, each pillar signed by a representative of each generation. The wine is bottled in a statuesque tapered glass bottle, and as a statement to Taylors’ pioneering heritage, is enclosed with the screw cap.
Taylors’ iconic three seahorse emblem shines prominently as the focus on the front label with a handcrafted, silver medallion coated in rhodium, one of the rarest precious metals in the world. The treatment and finish of the icon ensures it will never tarnish.
Authenticity is taken to new heights as Taylors unveiled a world-first, protective bottle overcap and security chip. The security chip, one of the first of its kind, enables purchasers of The Legacy to access information about the wine through their smart phone using near-field communication.
Through a dedicated app, purchasers can also access important security details, confirming that the wine is authentic and unopened. “We’ve taken our efforts in packaging to new levels with The Legacy. We’ve blurred the boundaries of wine and art to bring something truly special to celebrate our 50th anniversary,” said Mitchell Taylor. “Innovation is core to our business, and with the advancements in packaging technology, we’ve considered all the elements that will make this wine, and how its cared for, a world-class wine.”