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THE COUNTRY town of Mudgee in Central Western New South Wales is a popular weekend destination for lovers of food and wine. And now Mudgee is aiming to lift its profile among gourmets with a new ‘Let’s Skip Town Together’ campaign designed to entice city folk to leave routine – and traffic – behind for a couple of days. The Mudgee Region Tourism Board and Destination NSW have unveiled the new program to refresh food and drink tourism and entice back previous visitors.
“We are excited about what is on the horizon for the visitor economy across the Mudgee Region in 2016,” said Russell Holden, chair of Mudgee Region Tourism Board. Leianne Murphy, acting CEO of Mudgee Region Tourism said: “Mudgee Region is a destination where people can enjoy country living without giving up the fine food and drink they expect in metropolitan areas. “Local produce is what makes it so special and it’s embraced by everyone. There is a genuine passion for food and drink in Mudgee region and a genuine desire to share it with others.”
Mudgee is the third largest grape-growing region in New South Wales and one of the oldest wine regions in the state. A three-and-a-half hour drive from Sydney, Mudgee can also be reached by plane from Sydney Airport via a 50-minute flights, which depart daily. Encompassing the towns of Mudgee, Gulgong, Kandos and Rylstone, the Mudgee Region combines country towns, historic buildings and a thriving café scene with boutique markets and galleries to explore. Mudgee, meaning ‘nest in the hills’, is set amidst rolling countryside and offers more than 40 family-run cellar doors. For more information visit www.visitmudgeeregion.com.au.